Head of Digital

Job Requirements:

• Bachelor’s degree in advertising, marketing, digital media, or similar.
• Proven experience as Head of Digital or Digital Director, preferably with a multinational agency.
• Experience in delivering campaigns for multiple brands across a range of sectors and industries.
• 8+ years of experience in planning and executing cross-channel digital campaigns.
• Proven track record of leading and managing digital teams, with the ability to work closely with senior stakeholders.
• Proficiency in digital marketing and analytics tools such as Google Analytics.
• Good understanding of e-commerce and CMS platforms such as WordPress, Shopify, and Squarespace.
• Familiarity with all major social media networks including Facebook, Instagram, Twitter, TikTok and YouTube.
• Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
• Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology.
• Great interpersonal, communication and presentation skills.
• Excellent financial and analytic abilities.
• Strong leadership and project management skills.
• Good time-management and problem solving  skills.
• Team player.
• Fluent in Arabic and English.

Job Responsibilities:

• Direct the development and execution of multi-channel digital media strategies.
• Lead on new business pitches and development as needed
• Manage client relationship and ensure reports, plans and strategies are well prepared and shared with the clients.
• Manage a high-performing digital team, including performance management, training, and mentorship.
• Ensure that the appropriate technology and data is available to measure ROI and track performance against KPIs across all digital media channels.
• Ensure the team is equipped to monitor and interpret digital analytics.
• Stay up to date with the latest technology and best practices

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