Digital Marketing Specialist

Digital Marketing Specialist needed for a leading company in Lebanon.

Bachelor’s Degree or equivalent certification (Digital Marketing) or related field.
Minimum 5 years of professional experience in similar role;
Multi-national exposure is a major plus;
B2B experience is a major plus of which 3 years in leadership role.
Good Planning, Prioritizing, & Organizing skills, with strong Follow-up.
Strong knowledge of Marketing Plans’ and Activities’ preparation and execution.
High exposure and awareness of Social Media, Branding, and Promotional Activities.
Good exposure to External Service providers (Websites, Advertising agencies, Promotional agencies…).
Strong Verbal and Written Communication skills, with ability to prepare News Letters, Presentations, and Reports.
Strong internet and IT skills (Internet collaborative tools, knowledge of devices, collaborative workspaces, Networks, Gsuite).
Good Negotiation Skills.
Possess personal qualities of Integrity, Respect, and Commitment to corporate mission.
Excellent Interpersonal, Communication, Collaboration and Influence abilities.
Customer Centric.
High energy with strong Drive for results.
Creativity and Innovation, with ability to come up with new ideas and initiatives.
Inclusiveness and ability to work well with different cultures and working environments.
Ability to lead and coordinate efforts of team in multiple locations.
Strong analytical skills.
Fluency in English.

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create adapted sales offerings
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points of our Customer Journey
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Design and implement the company’s digital roadmap.
Create the bridge between data and the business operations to gather customer insight from the data
Maintaining a balance between business and technology.
Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation.
Problem solving: ability to generate creative solutions to deal with operational problems remotely.