Digital Analytics Manager

Requirements:

• Bachelor’s degree preferably in Marketing, Engineering, Computer Science, Statistics or Applied Maths.
• 3+ years of experience in the same domain.
• High proficiency in digital analytics specifically in Google Analytics (and GA360), Adobe Analytics, Social media listening & analytics tools like SocialBakers, Sprout Social, TalkWalker, etc. & other digital biddable platforms like Google Ads, Facebook, LinkedIn, etc.
• Hands on experience on data visualization.
• Experience with Data Management Platforms (Oracle, Salesforce DMP, or any other DMPs).
• Experience with database storage & designs (SQL/ BigQuery / AWS stack).
• Up-to-date with the latest trends, technologies and best practices in the analytics world.
• Fluency in both written and spoken English. Arabic will be a bonus.
• Outstanding Excel skills & data driven thinking.

Responsibilities:

• Identify friction points in each stage of the user lifecycle and understand their causes through research and analytics
• Transform users’ data into actionable Marketing insights
• Drive CRO (Conversion Ration Optimization) roadmap to improve conversion rate across all marketing channels
• Create optimization opportunities and strategies using both quantitative (traffic source analysis, web/mobile analytics tools, digital experience and personalization tools) and qualitative (page evaluations, UX design principles, site reviews) sources
• Responsible for driving continuous improvements in site conversion rates, identify weak spots and recommending effective changes to the business
• Implement A/B, multi-variate, multi-page and multi-variable experiments optimizing digital assets and landing pages
• Ability of determining the value of each customer touchpoint based on web analytics and reports and familiarity with the fundamentals of multi-touch attribution
• Be a part of website personalization project, developing bespoke customer journeys based on marketing channel, CRM segment, previous known customer behaviors, etc
• Thorough understanding of UTM tagging & tracking & able to apply best practices regarding the same to be able to maintain a clean & accurate data flow in Google Analytics
• Stay informed about new current trends and best practices in online marketing, digital merchandising, and digital commerce design,
• Understand audience behavior by conducting market research & apply the learning in the analytics recommendations to the team & the client
• Fully understand the functionality, application of digital Analytics tool & use this knowledge to answer business questions and directly report findings to the business decision makers
• Ensure all delivery is insight and narrative-led with actionable recommendations and is delivered to stakeholders in a concise and accessible way
• Innate curiosity about consumer behavior and ability to derive insights from complex data sets to recommend improvements to business
• Social listening exercises based on the requirement, which is used to support a creative idea, crisis alert, new business, define opportunities for a brand etc.
• Social media performance reports highlighting brands performance and their competitors over a period of time.

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